If you’re an insurance professional and are looking for resources to help you educate your clients and prospects about important insurance planning topics, you’ve come to the right place.
LIFE educates the public through direct outreach to consumers, but we also reach millions each year with the help of insurance professionals like you. LIFE offers a wealth of resources to help you empower your clients with the information they need to make smart insurance planning decisions.
Here are 6 tips to help you make the most of the resources LIFE offers:
1. Send your clients to the www.lifehappens.org website:
Create a link from your website to ours, and allow LIFE to help educate your clients about the fundamentals of insurance. In addition to linking to the homepage, consider linking to our Insurance Needs Calculators, the most popular pages on our site.
2. Share our educational materials with your clients:
Visit LIFE’s online product catalog to check out the wide array of print and multimedia resources we offer. Use our third-party materials to initiate a conversation with your clients or educate them about specific planning topics. You can also download a PDF copy of our catalog to view all our products at once.
LIFE is also proud to offer these free online materials that will help you connect with consumers:
Life Insurance Awareness Month - Producer Toolkit
PDF flyer: Preserve Life’s Wondrous Moments with Life Insurance
PDF flyer: The Seven Wonders of Life Insurance
PDF flyer: Insurance is There Because Life Happens
PDF flyer: Don’t Leave Your Family’s Financial Security to Chance
PDF flyer: Life Insurance Reality Check: Do You Have Enough?
PDF flyer: Life Insurance: Now More Than Ever
Life Happens - Producer Toolkit
PDF flyer: Insurance is There Because Life Happens
Insure Your Love – Producer Toolkit
PDF flyer: Life Insurance – A Grand Gesture of Love
PDF flyer: The Things We Do for Love
PDF flyer: Life Insurance Is the Gift That Keeps on Giving
PDF flyer: Leave a Legacy of Love With Life Insurance
Consumer Brochures
PDF brochure: What You Need to Know About Life Insurance
PDF brochure: What You Need to Know About Disability Insurance
PDF brochure: Guide to Long-term Care brochure (AHIP)
PDF brochure: Questions and Answers About Health Insurance (AHIP)
PDF brochure: Taking Care of Business
Videos:
Embeddable Videos on LIFE’s YouTube Channel
3. Visit LIFE Ideas:
For help figuring out how to use LIFE’s resources to educate your clients, visit the Agent Section of the LIFE Ideas website. There you’ll find many examples of how other agents are using LIFE’s resources in their practices. This is a password-protected site that requires you to establish an account.
4. Take advantage of the Insure Your Love, LIAM and DIAM campaigns:
LIFE coordinates three industry-wide awareness campaigns each year – Insure Your Love in February, Life Insurance Awareness Month in September and Disability Insurance Awareness Month in May. You can contribute to these campaigns by making an extra effort to assist people in your community with their insurance needs during those two months.
5. Participate in the realLIFEstories Client Service Award program:
One of the main ways LIFE educates the public is by telling realLIFEstories – true stories that describe how insurance helped a family or business get through very difficult financial and emotional times. You can support this important initiative by sharing your best client case study with LIFE. We collect stories every year between the months of January and March, and feature the best stories in a September issue of Newsweek magazine. We also offer an assortment of realLIFEstories marketing resources (print and video) that can be purchased on our online product catalog.
6. Use LIFE’s free eCards to reach your clients/prospects:
LIFE’s eCards are ideal for touching base with clients and prospects. Send a birthday note, congratulate a couple on their wedding day or a new arrival or just because.
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