Awareness Campaigns

Life Happens organizes several programs to educate the public about the need for life insurance.


To make sure Americans are reminded of the need to include life insurance in their financial plans, the nonprofit organization Life Happens coordinates Life Insurance Awareness Month. Each September, Life Happens is joined in this educational initiative by more than 100 of the nation’s leading insurance companies and industry groups.

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Life Happens

“Life Happens. And while you can’t control the future, you can take steps to protect your family financially and safeguard the good things in your life with proper insurance planning.” This is the essence of the Life Happens marketing theme. See our wide range of evergreen Life Happens tools and resources that will help you engage your prospects and clients, while reminding them about the importance of life, disability and long-term care insurance. Life Happens. It’s a theme that works—any time, anywhere.

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