Give a Gift That Will Keep On Giving

The holidays are fast approaching, and high on the to-do list is the annual quest to find the just-right gifts for your loved ones. You probably have very specific criteria: You want something that addresses their needs, not just satisfies their desires, and something that will last beyond the holiday season.

You probably have no shortage of gift-giving ideas, but here’s one item you may not have considered: getting life insurance for yourself. Yes, yourself. You see, life insurance is a way to show your love year ’round, and is a gift that will keep on giving, even when you are no longer here.

It’s the gift of security, ensuring that those who rely on you now will be taken care of should anything unexpected happen to you. For example, because Mike Rowe listened to his insurance agent and kept his life policy in force despite having financial challenges, his wife CindyLu and his four children were provided for when he died at age 47 of brain cancer.

It’s the gift of a future, an investment against your children’s potential and unexpected needs. The experience of Norm and Sandy Page (another of LIFE’s realLIFEstories) illustrates this in a very clear way. When the couple’s son, Adam, was born with Spina Bifida, Norm and Sandy used some of the cash value from their whole life policies to not only pay for medical items not covered under health insurance, but also to help their son pursue his dream of securing a spot on the U.S. National Sled Hockey Team. He succeeded, and, at 18, Adam won a gold medal at the Paralympic Games in Vancouver.

It’s the gift of love and a way to help ease the sorrow that comes with loss. Both Missy Junk, orphaned at age 16, and John Butcher, whose 37-year-old wife died from an undiagnosed heart condition, learned that while nothing can replace those who’ve gone, knowing that they cared enough to insure their lives is evidence of the love they had for those left behind.

Because life insurance is an investment, you want to make sure you are purchasing the right amount and the right type for your needs and circumstances. Start by visiting Insurance 101 and the online Life Insurance Needs Calculator. Then, contact a qualified insurance professional in your area to start the application process.

It’s the ideal gift to give to those you love!

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