Eric Webster, CLU, ChFC, is vice president of marketing at State Farm corporate headquarters in Bloomington, Ill.
Eric has responsibility for marketing and sales analytics and training content and deployment for State Farm agents, team members, agent interns and field leadership at State Farm, the largest personal lines property and casualty insurer in North America, supporting over 17,000 agents across the United States and Canada.
Webster has held positions in nearly every aspect of database and direct marketing over his 25 years in the industry, including predictive modeling, marketing research, contact strategy, list management, test design and reporting, catalog layout, print production, database management, and even marketing systems development while in IT.
Webster joined State Farm in July 2000 as assistant vice president, customer insights, marketing. He was promoted to his current position in April 2007. Before coming to State Farm, he was vice president of FCB Direct in Chicago, and previously was senior database marketing manager for IBM, responsible for marketing analytics for IBM’s worldwide database marketing group.
Webster received a bachelor’s degree in finance and master’s degree in mathematics from the University of Illinois, Urbana-Champaign. He received his Chartered Life Underwriter (CLU) designation and his Chartered Financial Consultant (ChFC) designation in 2006. Webster enjoys scuba diving, traveling, and spending time with his wife and two daughters.
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