LIFE Website Garners Two Awards

FOR IMMEDIATE RELEASE

CONTACT:
Jim Edwards, 703-888-4450 

Arlington, VA – September 17, 2008 – The nonprofit LIFE Foundation website has for years been an authoritative online source for information about life and health insurance, according to the Internet’s top search engines. Today, the quality of the website was once again recognized in a showcase of the top websites from across nearly 100 industries.

The Web Marketing Association (WMA) awarded LIFE two WebAwards for its significantly enhanced website at www.lifehappens.org. LIFE received the Insurance Standard of Excellence award and a Non-Profit Standard of Excellence award.

Launched in April, the website was redesigned and retooled to provide visitors with objective, easy-to-understand educational content on all the major types of life and health insurance. It features a wealth of multimedia content and interactive planning tools, such as LIFE’s popular Insurance Needs Calculators. Also for the first time, the site includes Spanish-language content that can be accessed from the homepage or by visiting www.cosaspasan.org.

This is not the first time the new website has been singled out for excellence. In May, the Insurance and Financial Communicators Association (IFCA) recognized LIFE’s site with a 2008 Award of Excellence at its annual awards competition.

“We put a lot of work into the new website, and it’s great to see that effort recognized by these prestigious awards,” says Marvin H. Feldman, CLU, ChFC, RFC, president and CEO of the LIFE Foundation. “Our goal is to empower consumers with the information they need to make smart insurance-buying decisions, and we believe the new site delivers on that promise.” 

About LIFE
The nonprofit Life and Health Insurance Foundation for Education (LIFE) was founded in 1994 in response to the public’s growing need for information and education on life, health, disability and long-term care insurance. LIFE also seeks to remind people of the important role insurance professionals perform in helping families, businesses and individuals find the insurance products that best fit their needs. To learn more about these topics, please visit www.lifehappens.org.