Life Insurance Agents: Use LIFE’s Planning Tools to Gear Up for LIAM!

Life Insurance Awareness Month is an opportunity to talk to people in your community about their life insurance needs at a time when life insurance may already be on their minds. And the need couldn’t be greater. A recent LIMRA study found that 30 percent of households (35 million) have no life insurance coverage. Today there are 11 million fewer American households covered by life insurance compared with just six years ago.

Well…September will soon be upon us, so now is the time to get serious about gearing up for LIAM. To help you make the most of the LIAM marketing opportunity, LIFE has created the LIAM 2011 Producer Toolkit. It contains a wealth of marketing resources including:

• A flyer and video featuring the story of Lamar Odom, two-time NBA champion, star of the hit reality TV show Khloé & Lamar, and this year’s LIAM spokesperson.
• Sales ideas
• Free downloadable flyers, eCards and embeddable videos
• Various themed-marketing toolkits
• A social media planning toolkit
• …and much, much more!

To further assist you, LIFE is organizing a free LIAM 2011 Producer Webinar on August 24 at 1pm Eastern. Please join us for a preview of LIAM 2011 activities, and to get transferable sales ideas from agents who have enjoyed great success in past LIAM campaigns. Here’s the link to register: www.lifehappens.org/register-liam-webinar.

Thanks in advance for doing your part to help more Americans to obtain the coverage they need to protect their loved ones.