Every day, millions of Americans put their families’ financial futures at risk by not owning any life insurance or by not having enough coverage. Part of the problem is that many people don’t feel they know enough to make an informed buying decision and don’t know where to turn for help. Eight in 10 Americans find it difficult to decide how much and what type to buy and worry about making the wrong decision. That’s why each September the nonprofit LIFE Foundation brings the life insurance industry together in support of Life Insurance Awareness Month.
If you’re one of the tens of millions of Americans who is underinsured, we urge you to get the protection you need and to get it today! Below is a roster of leading companies and industry organizations that have participated in the LIAM campaign in years past. They share LIFE’s commitment to public education, and any of them will gladly assist you in obtaining the right coverage for you and your family.
If you’re one of the tens of millions of Americans who is underinsured, we urge you to get the protection you need and to get it today! Below is a roster of leading companies and industry organizations that have participated in the LIAM campaign in years past. They share LIFE’s commitment to public education, and any of them will gladly assist you in obtaining the right coverage for you and your family.
Company Participants
- AAA Life Insurance Company
- AccuQuote
- American Family Life Insurance Company
- American General Life Companies
- American Income Life
- American National Career Sales and Service Division
- American National Insurance Company
- Amica Life Insurance Company
- Anthem Life Insurance Company
- Anthem Life & Disability Insurance Company
- Assurant Employee Benefits
- Assurity Life
- The Baltimore Life Companies
- Catholic Financial Life
- Catholic Order of Foresters
- Catholic United Financial
- The Cincinnati Life Insurance Company
- CIGNA
- Colonial Life
- COUNTRY Financial
- Crump Life Insurance Services
- CUNA Mutual Group
- Dollar Bank Insurance Agency, Inc.
- EMC National Life Company
- Esurance
- Farm Family Life Insurance Company
- Financial Markets Inc
- FoxTerm
- Financial Independence Group
- First Investors Life
- First Life America Corporation
- Foresters
- Genworth Financial
- Gleaner Life Insurance Society
- Grange Life Insurance Company
- Greater Georgia Life Insurance Company
- The Guardian Life Insurance Company of America
- Harleysville Life Insurance Company
- The Hartford
- Illinois Mutual Life Insurance Company
- Jackson National
- Legal & General America
- Liberty Life Assurance Company of Boston
- Lincoln Benefit Life
- Lincoln Financial Group
- Loyal Christian Benefit Association
- MassMutual Financial Group
- MetLife
- Midland National Life Insurance Company
- Modern Woodmen of America
- Monumental Life Insurance Company
- NEA Member Benefits Corporation
- National Slovak Society
- Nationwide
- New York Life Insurance Company
- North American Company for Life and Health Insurance
- Northwestern Mutual
- Ohio National Financial Services
- OneAmerica
- Penn Mutual
- The Pharmacists Life Insurance Company
- Primerica
- Principal Financial Group
- Protective Life Insurance Company
- Prudential
- Quick Life Center
- RBCexpressLIFE
- Sagicor Life Insurance Company
- SBLI USA Mutual Life Insurance Company, Inc.
- Shelter Insurance Companies
- Southern Farm Bureau Life Insurance Company
- State Farm Insurance
- TBA
- TIAA-CREF
- Thrivent Financial for Lutherans
- Transamerica Life Insurance Company
- UniCare Life & Health Insurance Company
- UNIFI Companies – Ameritas Life, Acacia Life, Union Central Life and affiliated companies
- VantiLife Insurance Co.
- Western Fraternal Life Association
- Western Reserve Life Assurance Co. of Ohio
- Woodbury Financial Services
- Woodmen of the World
Association Participants
- The American College
- American Council of Life Insurers
- Association for Advanced Life Underwriting
- GAMA International
- The International Forum
- Life Insurance Direct Marketing Association
- LIMRA International
- Million Dollar Round Table
- National Association of Insurance and Financial Advisors
- National Association of Independent Life Brokerage Agencies
- Society of Financial Service Professionals
Information for Companies/Associations
Register:
Are you a company/association supporting LIAM but don’t see your name? Register here. Please allow 24-48 hours for the list to be updated.
Register:
Are you a company/association supporting LIAM but don’t see your name? Register here. Please allow 24-48 hours for the list to be updated.









