Life and Health Insurance Foundation for Education
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LIFE's LIAM Plans
Life Insurance Awareness Month - LIAM

During LIAM, LIFE’s goal is to get Americans thinking about their life insurance needs and, hopefully, to motivate them to do something to address those needs. LIFE does that in a variety ways including:

  • Advertising
  • Outreach to the consumer media
  • Celebrity spokesperson media tour
  • Public service announcements
  • Sharing of realLIFEstories
  • Blogging
  • Other electronic communications
  • Dissemination of educational materials
  • Etc.

LIFE’s 2008 LIAM plans are still coming together. We’ll begin posting periodic updates during May 2008. In the meantime, for a preview of the kinds of activities you can expect to see come September, click on the video below for highlights from the LIAM 2007 campaign.