September will be here before you know it, so it’s definitely not too early to be thinking about your LIAM marketing plans. LIFE is in the process of developing a LIAM Producer Toolkit that will make it easy for you to put together a high-impact LIAM marketing program. The kit will be available in mid-July, so please remember to come back to this page (friendly url: www.lifehappens.org/liamkit). In the meantime, here’s some information to get you in the LIAM 2009 frame of mind.
 Chris Noth is the LIAM Spokesperson
Headlining LIAM 2009 is actor and producer Chris Noth, who is best known for his leading roles in Sex and the City and Law & Order. Chris grew up in a life insurance family. Both his father and grandfather were life insurance agents. Sadly, that’s not where Chris’ connection to the life insurance industry ends. When Chris was nine, his father died in a car accident, leaving his mother to raise three boys on her own. The proceeds from his insurance helped Chris’ family during that difficult time and enabled his single, working mother to put all three sons through college. Chris will share his personal experience in a series of television and radio public service announcements that will begin airing in July and continue to be broadcast throughout the remainder of the year.
The Wonders of Life
The theme of this year’s LIAM campaign is the Wonders of Life, and the concept is simple. We live for life’s wondrous
moments. From simples pleasures like enjoying quality time with loved ones to
major milestones such as seeing a child reach graduation day, these are the moments we cherish most. Life insurance is all about ensuring that the life you’ve worked so hard to achieve for your loved ones won’t come to a halt if something were to happen to you. Unfortunately, tens of millions of Americans lack adequate life insurance protection. If they were to die prematurely, life would quickly become a struggle for their loved ones, leaving little time to savor life’s wondrous moments.
LIFE is creating various resources to help you share the “wonders of life” message with your clients and prospects. Come back in July for important “wonders of life” updates.
8 Tips to Help You Seize the LIAM Marketing Opportunity
Who wouldn’t want to reach out to clients and prospects at a time when they’re already thinking about their need for life insurance? But where do you start and how can you make the most of this once-a-year marketing opportunity. Here are 8 tips to get you started with your planning.
- Mark LIAM on your Calendar Today: Circle September on your calendar, and start laying the groundwork today for a successful campaign come September.
- Use LIAM to Get Appointments Scheduled: Pointing out that September is
LIAM gives clients and prospects one more reason to say “yes” to a
meeting.
- Set Aside Money & Time: The 3 keys to selling more life insurance
this September than you did last September are time, money and focus.
If you make life insurance your primary focus and set aside enough time
and money to conduct the proper outreach, you WILL be successful.
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Take Advantage of LIFE’s Marketing Resources: LIFE offers both FREE
Web-accessible resources as well as high-quality print and multimedia
marketing pieces for purchase. Access all of LIFE’s resources at
www.lifehappens.org/catalog.
- Tell Your Clients that “Life Happens”: Life Happens® gel bracelets are
LIFE’s most popular LIAM resource. During LIAM, wear one on your wrist
and give them out to clients and prospects. They’re great conversation
starters. People will inevitably ask, “What does Life Happens mean?”
That’s your opening to talk to them about LIAM and the importance of
planning ahead for life’s uncertainties.
- Encourage Clients to Enter the Wonders of Life Photo Contest: We live
for life’s wondrous moments and life insurance helps ensure that a
premature death in the family won’t result in those moments coming to
an end. Tell clients to upload a photo that captures a wondrous moment
in their life, and they could win the new Canon T1i, 12.2-Megapixel Digital SLR Camera that can be used to
capture more wonderful memories. Entries to be accepted beginning on
September 1, 2009.
- Tap Into Company Assets: Most insurance companies support LIAM in some
fashion. So reach out to companies you do business with to find out
what kinds of LIAM marketing resources and sales incentives they may be
offering.
- Just Do It: If you’re a talented advisor, you can sell more life
insurance if you set your mind to it. It’s that simple. So don’t let
the LIAM marketing opportunity pass you by. Start planning now, so
you’ll be ready when September 1, 2009 arrives!
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