Life and Health Insurance Foundation for Education
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This short video displays the winning photos and descriptions submitted to the Crazy4Love Photo Contest sponsored by the LIFE Foundation.  The purpose of the contest was to get Americans thinking about life insurance and how it can protect the ones you love.



When it comes to showing our love, we sometimes go over the top with a crazy, silly or extravagant gesture. Other times we express our love in a quiet, tender act. But why all this talk about love on a life insurance website? Is there anything “loving” about life insurance? Actually, life insurance is all about love. The main reason we buy life insurance is because we love people and want to make sure they’ll always be protected financially, even after we’re gone.


About the Contest


To get Americans thinking about life insurance as an expression of enduring love, the nonprofit LIFE Foundation sponsored the Crazy4Love Photo Contest.  People were invited to share digital photos that demonstrated how they’ve expressed their love to the ones they love.  The photos captured a full range of emotions – from expressions of love that are crazy or embarrassing to ones that are romantic or tender. The photos also included a short caption that described what was particularly meaningful or memorable about the digitally captured, loving moment. The official rules can be viewed here.


The Contest Has Ended and Winners Have Been Notified

The deadline for the Crazy4Love Contest has passed and the winners have been notified.  Please check back here end of May when you'll be able to watch a photo montage highlighting the winning submissions.  Thank you for your interest and participation.