Deadline to Submit Entries is January 14, 2013

Arlington, Va. – November 1, 2012 – The nonprofit LIFE Foundation today announced that it is accepting entries for the 2013 realLIFEstories Client Service Recognition Program. The annual program seeks to gather and publicize compelling stories of the role insurance has played in helping families and businesses in times of great financial need. Insurance agents have until January 14, 2013 to share their life, disability or long-term care insurance success stories. Four winning stories, chosen by an independent judging panel, will be featured nationally in the fall of 2013.

“The most powerful proof of the importance of having adequate insurance protection is in the stories of real people who have experienced the benefits of these products first hand,” said Marvin H. Feldman, CLU, ChFC, LIFE Foundation President & CEO. “We encourage agents across the industry to share their client success stories to be recognized for their outstanding work and help educate more consumers about the role insurance plays in achieving a financially secure future for their loved ones.”

LIFE is seeking stories in the following four categories:

  • Individual Life Insurance, Death Benefits – The story should pertain to the real-life experience of a family and/or business whose financial situation was aided by the death benefits provided through the policy(ies) involved.
  • Individual Life Insurance, Cash Values and/or Living Benefits – The story should pertain to the real-life experience of a family and/or business that utilized a policy’s cash values or Living Benefits in some way, and may have been aided by a policy’s death benefits as well.
  • Workplace Life Insurance – The story should pertain to the real-life experience of a family whose financial situation was aided by life insurance coverage obtained through the workplace.
  • Disability or Long-Term Care Insurance – The story should pertain to the real-life experience of an individual who became disabled or ill or who required long-term care services, but who, thanks to the benefits of insurance, had the financial means to maintain his or her quality of life.

How to apply
To enter, insurance agents must complete an application form, as well as an essay describing their client’s realLIFEstory. The application form is available at www.lifehappens.org/reallife. Agents can complete the form and essay online or download the application and submit to LIFE via mail or fax. The deadline to submit an entry is January 14, 2013.

Program awards and benefits
Award recipients will be chosen by an independent judging panel consisting of journalists, regulators, legislators, educators and business leaders. The four best stories, as determined by the judging panel, will be featured nationally in the fall of 2013. In addition, award recipients and their clients will each receive an all-expenses-paid trip for two to San Antonio, Texas from September 28 – October 3, 2013 where they will be honored by their industry peers at the 2013 annual conference of the National Association of Insurance and Financial Advisors (NAIFA).

For more information about the realLIFEstories program, please contact Julie Holsinger at realLIFEstories@lifehappens.org or at (202) 464-5000 ext. 4446.

About LIFE
The Life and Health Insurance Foundation for Education (LIFE) inspires the public to take personal financial responsibility through the ownership of life insurance and related products. LIFE is the voice of choice for the industry providing the highest quality independent and objective information about life insurance and related products. To learn more about LIFE, go to www.lifehappens.org.

Contact:
Pinar Posluk
212-445-8242
-or-
Jessica Thorpe
212-445-8368

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