Awareness Campaigns

Life Happens organizes several programs to educate the public about the need for life insurance. Select a campaign to begin exploring the resources available to industry professionals.

Life Insurance Awareness Month

To make sure Americans are reminded of the need to include life insurance in their financial plans, the nonprofit Life Happens coordinates Life Insurance Awareness Month. Each September, Life Happens is joined in this educational initiative by more than 100 of the nation’s leading insurance companies and industry groups.


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Insure Your Love

Insure Your Love

The main reason to buy life insurance is because you love people and want to protect them financially. This is the message behind the Insure Your Love campaign and it is a great year-round marketing theme that will help you connect with clients and prospects.

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Disability Insurance Awareness Month

Disability Insurance Awareness Month

May is Disability Insurance Awareness Month, a time when the insurance industry comes together to do something about the enormous gap that exists between Americans’ need for disability insurance and the actual coverage they have.

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Long-Term Care Insurance Resources

Long-Term Care Insurance Resources

November is Long-Term Care Insurance Awareness Month. And while Life Happens does not oversee or coordinate this campaign, we think it’s important to support our members who work with this important product. We have a range of LTCI tools and resources—many of them brand new—to use for consumer outreach.

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