There’s a growing crisis of underinsurance—too many Americans without adequate life insurance.

According to LIMRA, 30% of U.S. households have no life insurance whatsoever.

That’s why each September Life Happens coordinates Life Insurance Awareness Month. This industry-wide campaign is aimed at encouraging all Americans to take stock of their life insurance needs.

This campaign also offers you the perfect opportunity to talk to people in your community about their life insurance needs—at a time when life insurance may already be on their minds. Life Happens offers you a wide range of tools and resources to make that job easier. Explore the different sections to find which materials are right for you.

Have questions about LIAM?

Contact Matt Derrick at